“Well-designed logos are the work of the designers. Successful logos
imply the company’s use of the logo. A mediocre logo in terms of design quality
can be used to good effect through a great mix of consistency and variation.
The Coca-Cola logo is not, and never was, an outstanding design. However, it
has been used with great ingenuity.”
— PER MOLLERUP
— PER MOLLERUP
If you ask an
expert he would say, “A logo doesn't necessarily need to say what a company
does”.
Restaurant logos don’t need to show food,
dentist logos don’t need to show teeth, furniture store logos don’t need to
show furniture. Just because it’s relevant, doesn’t mean you can’t do better.
The Mercedes logo
isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple logo isn’t a
computer.
What constitutes a 'good logo' to some may not resonate with others. A logo may
not be technically well-designed, but has a rare quality or high visibility
that represents the brand to the consumer better than anything else.
A good logo has a point of view, is well-designed and creates a visual
calling card for the company or service it represents. It needs to have enough
versatility to work in many situations and venues and is visually engaging.
Combined with good branding design, the logo comes to life and
represents not only the company or service, but becomes the key component in
the brand.
Such is the trend now-a-days that people believe in following
the pack as far as conceptualization of logo is concerned. Little do they
realize that where your brand identity is concerned, your vision is the key.
Beginning of A Journey...
Keeping all these points in mind, we started this interesting
journey to craft a logo for our company by narrating our vision to various designer
teams.We worked with many designers who had their signature styles &
instead of complimenting the brand they overshadowed it. Ability to select the right font can make or break a logo
mark. The type sets the mood or compliments the visual. If the typeface isn't
quite right, then the designer has to know what will make it right.
Remember, things might not always work out as
you hope. We could already see how teams crafted some of the designs. The
designs were really cool but somehow they did not match our expectation. So we
finally decided to work around the core problem at hand & focused on clearing
concept behind logo so we could express better.
Picasso started somewhere...
You don’t need to be an artist to realize the benefits of
logo sketching. Ideas can flow much faster between a pen and paper than they
can with a mouse and monitor.That is what we just did. We literally sat down with a pencil & eraser (turns out to be the most useful thing you have in
these situations if you’re bad at sketching)& after 15-20 cycles of draw
& erase we came up with something.
Strong logos have one single feature to
help them stand out.
Not two, three, or four.
One
We integrated all our team energy on
designing this single feature & I guess we succeeded in our approach.
“You should be able to cover up
the logo and still identify the company because the look and feel is so
distinctive.”
— M I C H A E L B I E R U
”If you enjoyed this post, help it spread by
emailing it to a friend or sharing it on Twitter or Facebook”.
Straight from the
CTO’s desk
Bharat Makwana
Great Job Bharat...Keep Writing :)
ReplyDeleteGud Job !!!
ReplyDeleteAll the best and keep it up.
Good work team....Keep going!! All the best and we indeed like the logo..
ReplyDelete